Your Marketing Playbook

Daily & Weekly Schedule

A structured plan to grow your visibility, engage your audience, and drive bookings — every single day.

Your Daily Schedule

Adapt the times to fit your workflow

☀️8 – 9 AM

Engage & Respond

✦Check DMs, comments & booking requests — reply to all
✦Like & comment on 10 posts from local accounts and clients
✦Reply to any Crown Directory reviews or messages
✦Share 2–3 Instagram Stories (good morning, workspace, products)

💡 Early engagement boosts your posts in the algorithm all day.

📸10 – 11 AM

Create Content

✦Film your first client of the day (time-lapse or transformation)
✦Take high-quality before & after photos
✦Capture a short testimonial clip if the client is willing
✦Save all raw content to a "To Post" folder on your phone

💡 Batch content while you work — don't wait until after.

🍽️12 – 1 PM

Community & Networking

✦Spend 10 min in Facebook Groups answering hair/beauty questions
✦Share your Crown Directory link when someone asks for recs
✦Pin 1–2 portfolio images to Pinterest with keyword-rich descriptions
✦Engage with other Crown Directory professionals' content

💡 Be genuinely helpful — never spam. Helpfulness converts.

📱3 – 4 PM

Edit & Schedule Posts

✦Edit today's content (add text overlays, music, transitions)
✦Write captions using Crown Directory templates
✦Add hashtags from your specialty kit
✦Schedule or save as draft for optimal posting time (6–9 PM)

💡 Use the caption templates from your Pro Toolkit — just customize!

🌆6 – 7 PM

Post & Engage

✦Publish your main post (Reel, carousel, or TikTok)
✦Post to Instagram Stories with a "Book now" sticker
✦Reply to every comment within the first 30 minutes
✦Share the post to your IG Story and Facebook page

💡 6–9 PM EST is peak engagement. Post then for max reach.

🌙9 – 10 PM

Review & Plan Tomorrow

✦Check today's post performance (reach, likes, saves, shares)
✦Note what content type performed best
✦Plan tomorrow's content theme (see weekly calendar below)
✦Update your Crown Directory portfolio if you got great shots today

💡 Track your best-performing posts monthly. Do more of what works.

Weekly Content Calendar

Each day has a theme to keep your content varied

MondayTransformation

Instagram ReelTikTok

Before & After Transformation

→Film a time-lapse of your best service from the day
→Use trending audio + text overlay hook ("Watch this glow-up!")
→End with CTA: "Book through my Crown Directory link in bio 👑"
→Post to Stories with a booking sticker/link

TuesdayEducation

Instagram CarouselPinterest

Tips & Education Post

→Create a carousel: "5 Things to Know Before Your First [Service]"
→Or: "How to Maintain Your [Locs/Braids/Color] Between Appointments"
→Pin the carousel images to Pinterest with keyword-rich descriptions
→Share a related Crown Directory blog post in your Stories

WednesdaySocial Proof

Instagram FeedFacebook

Client Testimonial / Review Highlight

→Screenshot your best Crown Directory review and create a branded graphic
→Or share a client reaction video / text testimonial
→Use the "Client Love" caption template from the Pro Toolkit
→Share to Facebook page and relevant local groups

ThursdayBehind-the-Scenes

Instagram StoriesTikTok

Day in the Life / BTS Content

→Film a "Day in My Life as a [Loctician/Braider/Barber]" Reel
→Show your workspace, tools, product shelf, client interactions
→Use Stories for polls: "Which style should I do next?" or Q&A
→Show your personality — clients book people they trust

FridayBooking Push

All Platforms

Booking Announcement & Availability

→"📢 Books are OPEN for [Month]! Here's what I'm offering…"
→Use the "Booking Announcement" caption template
→List your services + prices + Crown Directory booking link
→Share your QR code in Stories — "Scan to book!"

SaturdayPortfolio

Instagram FeedPinterest

Portfolio Showcase / Best Work

→Post your best finished work from the week — high-quality photo
→Use the "Professional Spotlight" caption template
→Upload the same photos to your Crown Directory portfolio
→Pin to Pinterest boards: "[Your Specialty] Inspiration"

SundayPlan & Recharge

Planning Day

Weekly Review & Next Week Prep

→Review this week's analytics: what got the most saves, shares, bookings?
→Plan next week's content themes and gather inspiration
→Update your Crown Directory profile (new services, hours, photos)
→Refer a fellow pro → earn $10 off your next month

Print It. Post It. Profit.

Download the full 3-page PDF — daily schedule, weekly calendar, and quick reference guide with hashtag kits. Keep it at your station.